Actions without strategy are just noise. 

Tactical work (identifying, articulating, crafting, honing, delivering your stories) are mere tweaks without a sound strategy underpinning and guiding them. 

The communications world is fast and increasingly complex. A single-minded focus on your core functions and "outcomes" and the resultant messages is essential to keep your identity and your activities clear and effective.

How do you reach out most effectively to those audiences that matter to you? What are those audiences? How to do it systematically and clearly?

Our strategy session is the essential hard-work and homework that provides the navigation tools for the crafting and delivery of your narrative and your story. These de-fluffing sessions always bring extraordinary clarity and focus - and sometimes fresh thinking!

In certain cases a wholesale refocus and redirection of an organisation have come as a result of my sessions - especially with organisations that may be a bit older and may have become sidetracked and less focused. 

My practical business experience means that I appreciate and understand the practical implications and processes that are involved and that this session is not some airy-fairy consulting process.

Strategy outranked tactics in the NO2AV campaign - getting Labour on board the official NO campaign was a basic and essential building block to winning the referendum.

Launching an annual Media Awards event for the Human Trafficking Foundation will prove to be more effective and long-lasting than pitching to any one journalist or newspaper.

What is your strategy?