References

"Peter is in the top rank of speechwriters worldwide...the go-to guy..."

John Shosky, speechwriter in three U.S. presidential administrations

(more references here)

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Personal Branding

Most corporates train new staff to conform, to minimise or delete any or all distractions that could possibly derail client relationships. Good rainmakers/fee-earners and politicians are different from the rest. They have given up being automatons. The really successful ones are virtually untouchable. They have established an identity - a personal brand. They are authentic and individual and people identify with them. They are different and successful as a result.

Being a person with an identifiable personality is essential if you want to stop being the automaton that so many corporates find easier to manage. Life is too short to be a clone or a cog.

You are the number one world expert at being you. Stop trying to be a version of someone else.

If you are in politics having a brand is essential. In business it will take you to the top or you will crash and burn. There is no 3rd option - so some impartial advice here is probably a good idea! But I am sure you will agree with me that coming second is pretty rubbish. It is rubbish in elections, rubbish in job interviews and rubbish in promotions. 

I acknowledge that leaving the security of the status quo is risky. But sometimes you have to give up "good" to get to "great". 

If your clothes are bespoke - shouldn't you be too? Let me help you be YOU!

(See what Seth Godin says about being average - or not, and how not to build a career here)