There are literally thousands of consultants who can bang on all day about cutting costs.

And they are right -I have run businesses and know first hand how you can turn a business around (to a certain extent) by cutting costs.

But you can only cut fat so far without starting to cut the meat of your organisation. Sooner or later the only way to improve the bottom line is to increase your margins or your Top-Line.

You have to make more sales, increase your margins, bring in the money.

The top-line is where the action is, where the long term future is, where businesses win or lose.

Where businesses flourish or die.

A lean operation is essential, but Top-Line focus safeguards the bottom line.