Differentiating your company from the competition

I talk with clients a lot about differentiating themselves and their product or service. Here are some ways for a company to be different:-

1. Your reputation - credible references, referrals, affiliations, business awards 
2. Your time in business 
3. Your team is friendlier
4. Your team is more knowledgeable/better trained
5. You offer free delivery. Or you go to the customer. 
6. Your product/service achieves results faster. 
7. Your product/service achieves same results with less - greener, more efficient
8. Your product, or the effect of using the service, lasts longer.
9. Your product tastes, smells sounds, looks, or feels better. Targeting the senses triggers basic human emotions.
10. Your product is light(er) or (more) compact.
11. Your product or service is easy to use. "Plug and play", working on the weekend, overnight turnaround. 
12. Your product has better safety features.
13. Your product is hand made or your service is provided by a Partner or Director.
14. You stand behind your products/services. You back-up your product/service with guarantees, warrantees or free replacements.
15. You offer your product or service at a lower price.

What have I missed?

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